YWilson

Project: Aessai

We worked with Aessai to develop a relevant contemporary knitwear brand.
Crafting a graphic language that reflects the product’s tactile qualities and the distinctively luxurious sensibility.
Our creative direction defined a clear footing within a crowded market.
Identity, Art Direction,
E-Commerce, Packaging
Photography: Nick Seaton
Stylist: Cathy Kasterine
Positioning Uruguayan knitwear newcomer.
Aessai Campaign Image
Aessai Campaign Image
Aessai Campaign Image
Aessai Campaign Image