Brand Identity

We craft intelligent and emotive design that weaves meaning into a brand’s communications. From custom typography to art direction we curate the required disciplines that result in identity differentiation and a unique tone of voice.



Graphic design

Tone of voice

Art direction


Our iterative design process generates an ebb and flow of ideas between our designers, developers and clients. Every stage is carefully planned, executed and tested resulting in fully responsive projects that balance progressive digital design with a visceral user experience.


Our eCommerce solutions combine custom design; informed art direction and robust user experience, to build immersive platforms that connect the consumer to a digital iteration of a brand. Using best practices to drive conversion, we push for the new whilst keeping a firm foot in commercial reality.


We have the capabilities to build a bespoke content management system, giving your clients the required level of control and the freedom to edit content.


Every digital project we deliver is designed to engage. All builds include UX focused design, responsive HTML5 and user led conversion optimisation.

Support & Analytics

In order to maximise performance and keep maintenance to a minimum we work with our clients to deliver reliable technical support for all digital projects.


Y Wilson collaborates with a roster of leading industry talent, from photographers and illustrators to stylists and copywriters. All our campaigns are informed by research led insight, designed to create standout and target consumer aspiration.

From campaign to product details. Storytelling for advertisement, social, in-store and beyond, we create imaginative content that connects the consumer with a product or proposition.

Art direction

Graphic design



Defining ideas that elevate a product and its brand value. We tailor the best route of design, development and production to fit our clients allowance and timeline. Whether working on a new innovation or challenging an existing design, we create packaging solutions focused on differentiation, cost efficiency and waste reduction.

E-commerce suite

Ticketing and labelling

Concept presentation packaging